Former IFA Stuart Tragheim has been appointed the new project director for the ABI's Raising Standards initiative.
Tragheim, 36, has taken the reins from Andrew Stoker. He will be responsible for managing the Saving and Long-Term Risk project which aims to benchmark life office brands that meet the standards maintained by the independent Pensions, Protection and Investments Accreditation Board.
He joins from Teachers Provident Society where he was director of affinity relationships between 1994 and the end of last year. Previously, he worked at Schroders and Skandia Life, having spent a number of years as an IFA.
One of Tragheim's key responsibilities will be to finalise the Raising Standards customer satisfaction benchmark and ensure life offices have sufficient advice and support as they work towards accreditation. He will also oversee the first raft of life offices which are attempting to meet the three Saltr consumer promises. An unconfirmed number of insurers are currently undergoing “dry runs” ahead of trying for the qualitymark in October.
ABI director general Mary Francis says: “Stuart brings with him a wealth of experience which embraces sales and marketing across a broad range of products and distribution channels, as well as in-depth knowledge of the IFA market. All this will prove invaluable in this complex project.”