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Foresters rebrand

Foresters, the international financial and charitable organisation, is rebranding itself as part of a modernisation process.

The new image will be introduced over the coming year in its three bases of the UK, US and Canada. In addition to a new logo and fresh designs, there will be a comprehensive reworking of its internet site. All its sales staff will receive a “celebratory pack” with samples of the new designs.

The design agencies responsible for the new image are Enterprise IG in New York and Crescent Lodge in the UK.

Founded 125 years ago, Foresters has more than one million members worldwide and is looking to increase its presence in the UK, where it focuses on financial protection and family welfare.

As well as giving financial advice, Foresters provides protection products against health expenses such as dental, optical and physiotherapy treatment. The cover can include meeting the costs of alternative therapies, including homoeopathy, acupuncture and reflexology. Other benefits include legal assistance and scholarships.

Head of marketing and communications Stephen Dilworth says: “This is a major milestone for Foresters and represents a giant leap in our modernisation programme.”

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