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Focus is on affluent investors

How to profit from the European mass affluent investor is the topic of a two-day conference in London next month.

Industry experts will give presentations on creating a mass affluent offering, assessing which products are most attractive for the mass affluent customer and effective strategies for market segmentation.

Representatives from 10 banks will give presentations and speakers will include Credit Suisse Private Banking managing director Dr Burkhard Varnholt and Lloyds TSB customer strategy and planning director Paul Draycott. The conference is chaired by Alliance & Leicester executive chairman John Windeler.

The event takes place on December 6-7 at the Park Lane Hotel, London. Contact 01932 893854.

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