Fleming Asset Management is splashing out £3m on an advertising campaign as it bids to boost sales of its Save & Prosper Isa funds.
The fund manager says it is launching the ISA season marketing offensive to promote its Save & Prosper Premier Equity Growth Fund and Its Save & Prosper Japan Growth Fund.
It says the main thrust of the campaign will focus on the past performance of these two funds which have both consistently beaten the FTSE All Share Index over the last seven years, with the Premier Growth fund growing 146 per cent over the last five years and the Japan fund 245 per cent over the last year.
The poster campaign, which features two different adverts will run for four weeks, starting in the last week of February.
One ad shows a pile of cash which represents the £3,453 a £1,000 investment in the Japan fund last year would have returned, and the other features seven champagne corks representing the seven years the Premier fund has outperformed the FTSE All Share Index.
The poster adverts will appear in mainline train stations and roadside billboards around the country and these will be supplemented with adverts in the trade and national press.
Save & Prosper stands will also be set up at Liverpool Street and Waterloo railway stations in London to hand out literature to commuters.
Fleming Asset Management Samantha Crocker says: “The Save & Prosper Premier Equity Growth fund is the only UK fund across all sectors to beat the FTSE All Share Index consistently every year for the last seven calendar years with growth of 146 per cent over the last five years.
“The Japan Growth fund is currently ranked number one in its sector over three, five and ten years.”