View more on these topics

Five minutes with…EQ Investors’ Jeannie Boyle


Jeannie Boyle talks making the link between money and emotions before taking the stage at the Money Marketing Interactive conference in April.

What is the most encouraging advice market trend you are seeing at the moment?

We are seeing more investors looking to align their portfolios to their values. Advisers are now more willing to engage with these investors rather than dismissing this style of investing because of performance concerns.

What one word or phrase do you think sums up the state of the financial planning profession today?

Purposeful. We know that financial planning can have a positive impact on our clients’ lives and we have many fantastic advocates of this showing that a transparent, high quality service to clients can be delivered. Many business owners are now reflecting on their own or their businesses’ purpose, beyond simply generating profit.

300 advisers have already signed up for a free place at MMI London. Click here to joing them

What are the keys to winning over more consumers to start seeking advice?

As a profession we need to be more inclusive and cater for more than just affluent individuals.

From my experience, its clear people value human interaction, often alongside the ability to self-serve online. The challenge and opportunity is to use technology to deliver an ongoing hybrid direct to consumer/advice service that provides help with straightforward investment decisions and provides advice when financial lives get more complex.

How important do you think coaching and life planning are to a modern advice business?

For me, life planning is critical to engaging a client in their own financial future. These sessions can lead to something that approaches a ‘coaching’ conversation. Their connection between money and emotions run deep – many of my most meaningful conversations with clients are around their feeling about money rather than their portfolio. Being secure in your finances is an essential part of wellbeing generally. Money is the cause of so much stress. Life planning is about removing some of the anxiety.

I can definitely see more planners adding coaching to their range of soft skills as we move forward, but I’m nervous about people describing themselves as coaches without any relevant training.

What should we be doing to get more new advisers into the profession?

There is a need for newcomers and experienced advisers. We’ve set up an initiative for individuals in their 40s who are looking to change careers. They have life knowledge, as well as other valuable experience such as interpersonal skills.

At the other end of the scale we recruit graduates from the Spear programme (6 to date, more on the way) making their first steps in the working world.

What do you think marks out a truly innovative planning practice today?

Since the launch of EQ Investors in late 2014, we have invested heavily in our technology tools. Our overarching goal is to use our in-house technology to empower human interactions that remain central to the client/EQ relationship.

The vast majority of clients need personal relationship with our chartered planners to get through the delicate and taxing process of evaluating their financial situations and planning for the future. But we firmly believe that technology can enhance the depth of insight they can provide.

Jeannie is speaking on a panel covering how to scale your advice firm at MMI London. Register for your free place here.



Members unsure of fees or adviser in half of pension transfers

Around half of pension scheme members have limited understanding of their pension transfer or are unaware of who is giving them advice to transfer, according to research published today. The Pension Scams Industry Group, the voluntary body set up to support trustees and administrators combat pension scams, has published the results of a pilot study […]


‘Catastrophic’ lifetime allowance bills could result from GMP equalisation

More than 100,000 pension savers could face six-figure tax bills if guaranteed minimum pension requirements were equalised, a Freedom of Information Act request from HM Revenue and Customs shows. The request from Royal London shows that people with fixed protection against any past cuts in the lifetime allowance for tax-relief purposes could be invalidated if […]


How much are advisers charging for pension transfers?

Defined benefit pension transfer charges are being put under the microscope again as the regulator turns over more potential conflicts of interest. With the British Steel Pension Scheme the latest to dominate headlines and the FCA ready to interrogate further as it extends its review to include all firms authorised to give pension transfer advice, […]


View from the CEO

Andrew Carter, CEO of Royal London Asset Management, offers his latest view of the market. View the article here The value of investments and the income from them is not guaranteed and may go down as well as up and investors may not get back the amount originally invested. The views expressed are the author’s […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm