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Five financial firms among the top reputations in UK

Northern Rock, Fidelity, Egg, Nationwide and Legal & General have some of the best reputations in corporate UK, according to Presswatch.

But four financial services companies – Equitable Life, Barclays, Lloyds TSB and Royal & Sun Alliance – fall among the 10 UK companies with the poorest reputations in the annual survey.

High-street retailer Marks & Spencer came top in terms of positive mentions in the national press in 2002.

Northern Rock and Egg, at fourth and sixth, received favourable coverage for their products and positive financial results. Nationwide Building Society was placed seventh.

In a year when nearly every fund firm took a beating, two of Fidelity&#39s funds – the wealthbuilder and special situations funds – were warmly endorsed by the national press, putting it in fifth position.

L&G, placed eighth, consistently received better coverage than its nearest life office rival in the tables, Standard Life.

At the other end of the spectrum, coming fourth from bottom with 2,965 negative mentions in 2002 – placing it only above Marconi, Andersen and Cable & Wireless – was Equitable Life. Also floundering in the rankings were Barclays, Lloyds TSB and R&SA.

Author of the report Vic Ume says: “While more powerful and bigger banks with formidable reputations are scattered at the bottom end of this year&#39s table, the likes of Egg and Northern Rock have shown the old boys a thing or two about keeping the public, the City and the press on side.”

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