New healthcare and assistance business FirstAssist is to launch its own critical-illness, income-protection and long-term disability products next year.
FirstAssist offers an employee absence management service that includes functions such as medically qualified staff taking calls from ill employees and rehabilitation services. The business was formed after a management buyout from Royal & Sun Alliance in April.
Chief executive Tim Ablett says the firm is working with Munich Re on the new product lines, which it is developing to complement its claims' handling and medical assistance services rather than to compete with other providers.
He says IFAs are a key part of its business and it will white-label products. He wants IFAs to act as an introducer on a fee basis and also earn commission by selling its products.