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First State in Ashes deal with Sky

First State Investments has struck a deal with Sky Sports to sponsor its live cricket coverage of the Ashes and the one-day series between Australia and England this winter.

First State&#39s logo will be on all live broadcasts and highlight programmes during the series, which takes place in Australia between November 7 and January 6, with additional promotion on and Sky text.

First State will also feature on live coverage of the VB Triangular series between England, Australia and Sri Lanka, which starts on December 13 and finishes on January 27.

To celebrate the deal, First State is running a competition for IFAs to win a two-week holiday for two in Australia, including tickets to the fifth Ashes test.

The prize also includes a trip to Hobart for two one-day matches between England and Sri Lanka.

To enter, IFAs need to log on to its website and click on the IFA zone section.

Chief executive officer Rob Adams says: “We see this sponsorship as an ideal opportunity to demonstrate our commitment to building the First State brand here in the UK. We are delighted to be associated with its coverage.”


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