Cancer Research UK is calling for financial services firms to take part in its fund-raising Dragon Boat Challenge on July 20.
It says as well as generating money for the charity, companies can learn from the team-building experience of the event which attracts 2,000 spectators and participants.
Thirty teams will race along the Thames at Henley, with three teams making it to the grand final. Companies pay £3,800 for a crew to take part.
The 2001 Dragon Boat Challenge raised £60,000 for Cancer Research UK and the aim this year is to inc-rease this to £100,000. Since the event started 10 years ago, it has raised almost £500,000.
Cancer Research UK national events manager Carmel Dyer says: “Dragon boat racing takes place on an international scale and is one of Britain's fastest-growing corporate sports. It is not only a great day out for the teams but also an ideal opportunity for corporate hospitality in an exciting atmosphere.”