Ten life offices and fund managers are banding together to create a standard industry logo for the Cat-standard Isa.
The project, which is bac- ked by the Association of British Insurers and the Asso- ciation of Unit Trusts and Investment Funds, brings together large IFA life off- ices, fund managers, direct-sales offices and supermarket operations.
The companies involved are b2, Direct Line, Fidelity, Legal & General, Marks & Spencer Financial Services, Royal & Sun Alliance, Scottish Widows, Sun Bank, Standard Life and Virgin Direct.
Hargreaves Lansdown joint managing director Peter Hargreaves welcomes the project but believes it will be a rival to IFA Promotion. He says: “It is important that it comes in two parts. It should show that it is a mini Isa or a maxi Isa. It will be a rival to the £ sign.”
IFAP marketing manager David Elms says: “It is good for the consumer to identify where the Cat is coming from. The logos are trying to do two different things.”