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Firms combine to sponsor heroes

Leeds United football club stars joined with city teenagers to promote Heroes, an injury prevention exhibition sponsored by Royal & Sun Alliance and Leeds & Holbeck Building Society.

The show at the Royal Armouries in Leeds, backed by Leeds Health Authority, aims to highlight how accidents can be avoided.

According to the British Medical Association, accidents are the most common cause of death among children in the UK and 20,000 people die each year as a result of injury.

Leeds Road Safety Unit says there were two deaths, 90 serious injuries and 688 minor injuries on Leeds&#39 road network among people aged between 12 and 19 in 2000.

LHA chief executive Mike Ramsden is calling for the word “accident” to be eradicated from the English vocabulary. He says an accident is defined as something which is unpredictable but around 90 per cent of what are called accidents are understandable and predictable so could be prevented.

The Heroes show aims to encourage young people to take responsibility for their own actions and help them realise that risk is part of everyday life.

Leeds United head of community affairs Emma Stanford says: “The event will grab young people&#39s attention immediately and demonstrates the importance of good decision making. We only have one life and can make the most of it by calculating the risks in advance, and then acting in a smart way.”

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