A new website directory of IFAs is available to consumers, providing click-through links to IFAs' own websites and email addresses.
Visitors reaching the IFA's site via SearchIFA will have made four click-throughs which act as a screening process to weed out internet surfers and accidental visitors, which means each visitor is a genuine customer.
Annual membership of SearchIFA is £100 and includes a one-page description of the firm on the site's listings. IFAs can also pay a one-off charge of £25 to have their logo on the site's home page.
SearchIFA has received 21,380 hits since going live in January. Of these, 74 per cent went through to IFA sites.
A maximum of seven IFA firms with the same postcode prefix are listed, which SearchIFA says will create more hits to less firms.
SearchIFA is run by Hertfordshire-based The Search Company.
Similar directories are being developed for accountants and solicitors with a view to providing an integrated one-stop shop for consumers.
The Search Company managing director Andy Fletcher says: “IFAs should join as many directories as possible. They are the best way to direct the correct traffic to their own websites.
“The purpose of Search-IFA is to enhance IFA internet presence. But once a visitor is on the IFA site, it depends upon the quality of that site as to whether or not the IFA will receive the vital phone call.”