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Firm sets up IFA website directory

A new website directory of IFAs is available to consumers, providing click-through links to IFAs&#39 own websites and email addresses.

Visitors reaching the IFA&#39s site via SearchIFA will have made four click-throughs which act as a screening process to weed out internet surfers and accidental visitors, which means each visitor is a genuine customer.

Annual membership of SearchIFA is £100 and includes a one-page description of the firm on the site&#39s listings. IFAs can also pay a one-off charge of £25 to have their logo on the site&#39s home page.

SearchIFA has received 21,380 hits since going live in January. Of these, 74 per cent went through to IFA sites.

A maximum of seven IFA firms with the same postcode prefix are listed, which SearchIFA says will create more hits to less firms.

SearchIFA is run by Hertfordshire-based The Search Company.

Similar directories are being developed for accountants and solicitors with a view to providing an integrated one-stop shop for consumers.

The Search Company managing director Andy Fletcher says: “IFAs should join as many directories as possible. They are the best way to direct the correct traffic to their own websites.

“The purpose of Search-IFA is to enhance IFA internet presence. But once a visitor is on the IFA site, it depends upon the quality of that site as to whether or not the IFA will receive the vital phone call.”


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ScotMut in annuities deal

Scottish Mutual is offering enhanced product terms on its with-profits annuity. This includes a minimum income guarantee and the options to change the anticipated bonus rate or convert to a ScotMut traditional non-profit annuity. ScotMut says non-profit annuities currently account for over 80 per cent of the pension annuities market. But it anticipates the with-profits […]

Just rewards

Over the last few weeks, I have been looking at the concepts of diversification within an investment portfolio, the reduction of risk or volatility arising from this diversification and, most important, the issues of correlation between assets. The nirvana of achieving a mix of investments approaching the efficient frontier has been explained and discussed. Here, […]

Alliance & Leicester – Extra Income Fund

Thursday, 8th February 2001.Type: Unit trust.Aim: Growth and income by investing in corporate bonds and other securities globally.Minimum investment: £3,000.Investment split: 100 per cent in corporate bonds and other securities globally.Isa link: Yes.Pep transfers: Yes.Charges: Initial – 4 per cent Pep transfers nil , annual 1 per cent.Commission: None.Tel: 0800 0686699.  

Naming a reward programme

Six tips to get your reward programme name right

by Debra Corey, group reward director  Choosing a name isn’t easy. Whether it’s for your new puppy, a bundle of joy or your reward programme, a name determines a first impression – and often a lasting memory. When it comes to your reward programme, the name will determine how your employees feel about it even before […]


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