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Firm aims at life cover for pre-existing conditions

A specialist protection adviser firm has been set up to help people with pre-existing medical conditions get life cover.

Life Cover for All opened in November last year and formally launched to the UK protection market last week. The company has been jointly set up by Mike Weedon and Amanda Clancy.

Weedon has over 10 years experience in financial services, including roles with Royal Liver’s IFA protection arm Progress, 1st-The Exchange, Assureweb and Sesame. Clancy, who has successfully fought breast cancer twice, has been a partner at Access Wealth Management for over 15 years.

IFAs will be able to refer clients with specialist life cover requirements who suffer from conditions such as cancer, depression or diabetes or who have suffered a stroke or heart problem.

The company will only arrange life cover and will not look to cross-sell.

It is working to develop links with charities, with a donation made to the charity for every life policy arranged.

Enquiries through all channels can be made over the phone and through Life Cover for All’s website.

Clancy says: “A lot of IFAs are not comfortable in dealing with people who have had a medical condition. This service is about understanding that IFAs are uncomfortable and also understanding that the client is likely to be feeling very exposed as well, to help clients with special requirements secure the cover they need.”

Highclere Financial Services partner Alan Lakey says: “Anyone who works in protection will tell you that there is an increasing number of exclusions and declinatures. There are other specialist companies offering this kind of service but I think the market is big enough for another player.”

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