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FinQS links with Suuqea to get firms ready for RDR

FinQS, in conjunction with consultancy firm Suuqea, has developed a client segmentation service that enables firms to manage their client base and transform their business for the post-RDR environment.

The service uses Experian customer segmentation, profiling and mapping tools to provide a report that includes a portrait of firms’ clients and their financial behaviour.

The report details how a firm’s existing clients fall across various financial services segments as well as a geographical mapping showing how potential customers are distributed within a firm’s local area.

As part of the package, FinQS’s proposition, The Customer Feedback Centre, delivers tools that measure the effectiveness of a firm’s client service and marketing strategy.

FinQS chief executive Tessa Lee says: “Now is the time to market your proposition to build confidence in your clients and to prepare your business for the economic recovery and the RDR.

“To build a successful business model, you need to understand two key things – who your clients are and what they think about your service. The unique service we are offering with Suuqea segments clients based on their financial behaviour, not simply their net worth, allowing firms to build and develop a service proposition that delivers true value.”

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