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Financial sites are pick of the click

Financial websites are popular among UK consumers, according to a survey commissioned by The MarketPlace at Bradford & Bingley.

The research by NOP shows that 58 per cent of the 1,000 respondents say they are comfortable using online financial service websites to research or buy products.

The survey identified three different types of surfers. Pick &#39n&#39 click types include 20 per cent comfortable using the internet both to research and buy financial products such as mortgages.

Pick &#39n&#39 mix types are the 38 per cent who feel comfortable using the net to find out more about a financial product before following it up with a face-to-face appointment with an adviser.

So-called shy and retiring types represent the 42 per cent who are still reticent when it comes to financial websites and who would not be comfortable either researching or buying on the net. This attitude is most prevalent among consumers reaching retirement age.

The survey shows that 29 per cent of 35-44-year-olds, feel comfortable buying and researching financial products online compared with only 11 per cent of 54-64-year-olds,

It also reveals that the most internet-savvy regions are Greater London and the North-west.

Commercial director Ian Darby says: “Despite some doom and gloom predictions of consumers&#39 online activity, the net has continued to grow dramatically as an information source.”

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