Confidence has increased steadily over the last nine months in financial services marketers and is continuing to increase according to the Financial Services Forum's latest research.
The Forum's Marketing Confidence Index now stands at 114 compared with an initial level of 100 in December 2001. The Index is based on dedicated research amongst the Forum's 220 UK- based members, and asks for their personal views, rather than their employers' official responses, on how their marketing activity is likely to change over the next three months.
Sales revenues drive most of this optimism, as over 40% of respondents now expect a substantial increase, and a further 35% expect modest increases. In contrast, just 45% expected any increases, large or small, in Q2 2003.