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Financial marketer confidence grows

Confidence has increased steadily over the last nine months in financial services marketers and is continuing to increase according to the Financial Services Forum&#39s latest research.

The Forum&#39s Marketing Confidence Index now stands at 114 compared with an initial level of 100 in December 2001. The Index is based on dedicated research amongst the Forum&#39s 220 UK- based members, and asks for their personal views, rather than their employers&#39 official responses, on how their marketing activity is likely to change over the next three months.

Sales revenues drive most of this optimism, as over 40% of respondents now expect a substantial increase, and a further 35% expect modest increases. In contrast, just 45% expected any increases, large or small, in Q2 2003.

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