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Finance industry leads way with direct mail

Research by the Royal Mail has revealed that direct marketers in the

finance sector make more use of direct mail than other industries.

The survey, An Insight into Direct Mail, covered 200 direct-marketing

people in a range of sectors including manufacturing, business services and

publishing. It found that 40 per cent of respondents in the finance sector

spend over half if not all their time on direct mail rather than other

direct marketing activities.

The finance sector also receives most praise for what it produces, with 44

per cent of respondents from all industries saying it is responsible for

the best direct mail.

Companies commended in the survey for producing eye-catching direct mail

include, Norwich Union, Lloyds TSB and Amex.

Finance companies have the biggest direct mail budgets, with a quarter of

direct marketers saying they have more than £500,000 to spend.

This compares with business services where 27 per cent say their budget is

less than £20,000.


Newbury bypasses flexibility with discount

Newbury Building Society has introduced new deal homebuyer, a five-year discounted rate mortgage that calculates interest on a daily basis.The mortgage is available for loans of up to 95 per cent of valuation and has a 0.25 discount for the first five years, giving a current payable rate of 5.74 per cent.It has no early […]

IFA plans cyber network to combat depolarisation

Roberts Clark Independent Financial Solutions has designed a website touse as a base to build a new style of independent network offeringlead-generation and support services to members. Its website combines 15 zones,,, and Roberts Clark says it wants to work with other IFAs to establish a networkto defend themselves against […]

Forsyth expands with global growth fund

UK-based Forsyth Partners has increased its range of fund of funds to ten with the introduction of the Forsyth sterling global growth fund.Designed with cautious investors and pension fund trustees in mind, the fund is a Dublin-based SICAV that will aim for long-term growth.The fund will invest in a portfolio of between 12 and 15 […]

Merrill Lynch HSBC – FTSE 100 Growth Protected Investment Product

Wednesday, 18 July 2001.Type: High interest account.Minimum-maximum investment: £5,000-no maximum, Tessa Isa £9,000.Interest rates: Up to 35 per cent of growth in FTSE 100.Term: Three years.Offer period: Until September 6, 2001.Withdrawal penalties: No withdrawals permitted during term.Tel: 08456 030405.


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