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Finance firms among the top marketing spenders

Media advertising spending is rising at its fastest rate in seven years, with service providers, which includes the financial services sector, topping the list, according to the Bellwether Report’s second quarter update.

The report shows that 24 per cent of firms’ marketing budgets rose in the second quarter and only 15 per cent of bud-gets dropped, delivering a net balance of 8.6 per cent, the highest since the first quarter of 2004.

Internet marketing budgets outperformed all other sectors, with 21.8 per cent of firms reporting an increase followed by main media ad spend at 20 per cent and direct marketing at 18 per cent. This is the fastest growth rate of main media ad spending since 2000.

Bellwether Report author Chris Williamson says the service sector is seeing very strong balance sheets at the moment, including financial services.

He says: “There are certainly no signs from this survey that Bank of England base rate hikes have had an impact on business confidence. Importantly, increasing numbers of companies are investing in main media advertising to build brands and develop new products.”


Insurers are facing £2.5bn in claims for flood damage

The July floods have so far resulted in 12,000 claims for flood-damaged homes and 3,500 claims for businesses, according to ABI figures.Insurers are currently handling more than 50,000 claims for houses and businesses damaged by the floods in both June and July.The ABI warns that despite insurers’ best efforts, the recovery will inevitably take some […]

Total return ‘flawed’ for equity income

Heartwood Wealth Management says separating income performance from growth performance when selecting equity income funds provides a better overview of funds’ risk profiles than just analysing total returns.

EU ‘fought hard’ for FSA to scrap menu

The European Commission “fought hard” to force the FSA to scrap the menu and IDD, Money Marketing can reveal.The FSA has always maintained that its decision to drop the menu and IDD in May was based purely on its own research which found that the documents had not achieved their objectives and that it had […]

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Guide: Johnson Fleming produces auto-enrolment checklist

For a job as big as managing the auto-enrolment changes, it’s important to know what has been completed and what still lies in front of you to give you the reassurance that everything is in hand. Getting the planning and project management right at the outset can help you see the path ahead and ensure everyone knows their roles and responsibilities. To help with this, Johnson Fleming has produced a checklist outlining every step that needs to be taken when preparing for auto-enrolment.


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