Changes to the site include a new content management system with news and views on investment funds and markets. It includes a new fund evaluator tool, fund performance comparison charts, better sign-posting for existing online tools and an updated client management section.
Fidelity International head of UK retail sales Peter Hicks says the site will enable more topical features to be prominent, such as a dedicated RDR channel ahead of the publication of the FSA’s consultation paper next month.
He says: “Everyone is trying to cut costs these days and advisers are trying to do as much as they can on the web. Once they get used to some of the different layouts they will find it is far more intuitive, much quicker and better labelled and there is quite a lot more they can do.”
Financial Technology Research Centre director Ian McKenna says: “This is the first phase of a range of new services from Fidelity which will take consumer tools to a whole new level and facilitate new ways of interaction between advisers and clients.”