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Fidelity offers ‘access’ service in exchange for lowest share classes

Fidelity Worldwide Investments has launched an “access” programme aimed at offering fund managers enhanced marketing and events services in return for making the lowest share classes available on its FundsNetwork platform.

Fidelity outlined the plans to around 80 fund managers yesterday. The programme will offer participating fund managers enhanced marketing and events services and direct access to Fidelity sales staff and senior executives.

In return it wants access to fund managers’ full range of products and the lowest share classes for its platform. 

Fidelity head of business development Ed Dymott says: “As a business we firmly believe that offering choice through open architecture provides the best outcome for our customers, for fund managers and our industry. We therefore want to continue to provide access to the best quality products, but in doing so ensure we continue to provide exceptional value to our customers.
 
“We also expect a business with our scale and ambition provides unrivalled access to customers in the UK and globally, and, as such, we will always look to drive great commercial outcomes for our customers.”

Fidelity also says it is planning to “invest significantly” in growing its UK distribution business, including a redevelopment of its digital capabilities, a broadening of its product range and a new retirement offering.

Money Marketing revealed yesterday that Cofunds had written directly to fund managers demanding access to all preferential deals.

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