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Fidelity launches ‘access’ service in return for lowest share classes

Company is offering enhanced marketing and events services to fund managers in exchange for the lowest share classes.

Fidelity Worldwide Investments has launched an “access” programme aimed at offering fund managers enhanced marketing and events services in return for making the lowest share classes available on its FundsNetwork platform.

Fidelity outlined the plans to around 80 fund managers last week. The programme will offer participating fund managers enhanced marketing and events services and direct access to Fidelity sales staff and senior executives.

In return it wants access to fund managers’ full range of products and the lowest share classes for its platform.

Fidelity head of business development Ed Dymott says: “As a business we firmly believe that offering choice through open architecture provides the best outcome for our customers, for fund managers and our industry. 

“We expect a business with our scale and ambition provides unrivalled access to customers in the UK and globally, and, as such, we will always look to drive great commercial outcomes for our customers.”

Fidelity also says it is planning to “invest significantly” in growing its UK distribution business, including a redevelopment of its digital capabilities, a broadening of its product range and a new retirement offering.

It is also planning a £250m investment in a global project aimed to help broaden the reach of Fidelity’s distribution, but could not say what proportion of that is earmarked for the UK platform.

Plan Money director Peter Chadborn says: “This is an interesting move from Fidelity, particularly as it emerges at the same time as rival platform Cofunds announcing similar intentions. This is certainly a clear statement from one of the largest platforms that it is flexing its muscles and signalling its intent to play this on its own terms.”

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