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Fidelity is taking fund supermart on the road

Fidelity unveils its fund supermarket FundsNetwork this week with a series

of roadshows and a £2m advertising campaign.

It is running a national poster campaign with extensive trade and national

press advertising.

Over 3,000 IFAs are expected to attend the seven roadshows which are being

held across the UK.

IFAs will be given the chance to see the site in action ahead of its full

launch on July 17.

FundsNetwork is one of the UK&#39s first supermarkets designed for IFAs but

more are expected to enter the market over the next six months.

The supermarket has 256 funds from 14 fund providers, including Aberdeen,

Invesco and Mercury. More fund firms are expected to join later.

Fidelity hopes to repeat the success of its US supermarket which is the

market-leader. About 90 per cent of all online fund trading is done through

Fidelity or its rival Charles Schwab.

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