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Fidelity is number one choice for fund firm

Fidelity is the first choice in fund firms for IFAs as a partner in a multi-tie.

In response to the question in the State of the IFA Nation poll, which four companies would be your multi-tie choices, Fidelity leads the way with 44 per cent and Invesco Perpetual came second with 20 per cent.

Jupiter, New Star and Skandia came joint third with 15 per cent each.

However, of the 215 advisers surveyed, 30 per cent were unable to make a choice over which provider they would choose while 3 per cent opted to tie to troubled Aberdeen Asset Management.

Fidelity spokeswoman Jo Roddan puts the result down to the group&#39s strong reputation built over 10 years,

She says: “The result of the survey is due to our combination of strong branding, consistent funds and after-sales service.”

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