The campaign, which runs from September 7 to December 31, encourages advisers to re-register their client’s holdings onto Fidelity Fundsnetwork by offering them a cash incentive.
Advisers who re-register clients with £10,000 or more will receive £50 per client.
Fidelity International head of UK retail sales Peter Hicks says: “Many advisers look to re-register client’s assets as part of their normal business. By re-registering, clients can enjoy a simple joined-up view across an entire portfolio. Plus, by running a concerted campaign advisers can reregister clients cost-effectively and raise some revenues.”