Isa sales are set to smash records set by their stock and share predecessors, Peps.
The best selling ISA manager is Fidelity Investments which sold in excess of £1.1bn of ISA products in the past fiscal year. This amounts to a 32 per cent increase on its Pep sales from last year.
Runner up prize goes to Jupiter, the defending Pep sales champion. The fund manager estimates that it sold £1.05bn last year, 18 per cent greater than its personal equity plan total, but not enough to hold on to the title.
Technology funds gained the most ground. Managers like Henderson Investers and Aberdeen Asset Managers also enjoyed dramatic growth in sales over the last year.