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Fidelity appoints Russell Lancaster as UK sales director

Russell Lancaster Fidelity
Fidelity UK retail sales director Russell Lancaster

Fidelity has appointed RSA Group distribution director Russell Lancaster as UK retail sales director.

Lancaster will take up the role in March and report to head of UK retail sales Ben Waterhouse. Prior to RSA Group, Lancaster worked at Cofunds for 12 years, most recently as head of commercial and key accounts.

Waterhouse says: “With more than 15 years in financial services and his experience in developing a leading adviser platform, Lancaster is well placed to drive the continual growth of our adviser channel.”

Lancaster says: “The opportunity to join Fidelity and to lead the important work to help advisers grow their businesses is hugely exciting and I cannot wait to get started with the team.”

Thomas and Thomas Financial Services managing director Darren Lloyd Thomas says: “This shows the fluidity of the sales market at the moment. Russell is the kind of guy who could move Fidelity forward and increase its sales this year with a fresh approach.”


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