The Financial Conduct Authority spent more than £1m on its re-brand from the FSA in April.
A freedom of information request submitted by PanaceaAdviser owner Derek Bradley shows the FCA spent more than £700,000 on its new website and £40,000 on stationary.
The FSA was abolished and replaced with the FCA on 1 April when it undertook a re-brand with a new logo and website.
The FCA spent £48,000 on designing its “brand identity”, £91,000 developing its “brand guidelines” and £57,000 on registering the new logo and on legal fees to resolve registration issues.
The FCA spent £723,526.81 on the design, build, architecture, code and content of its new website. It also spent £101,000 on the design, legal fees and development of the FCA handbook on the new site.
The regulator spent another £40,347.68 on the design and production of newly branded business cards, note pads and pens.
It says the stock of FSA stationery was monitored, run down and then replenished with new FCA stationery in the lead up to 1 April, in a bid to minimise costs.
In the FoI, the FCA defends the spending by saying its staff, firms, markets and consumers need to understand its new objectives.
An FCA spokesman says: “Several agencies submitted quotes for the work on both the brand identity and website design and in both instances we chose the agency that offered the best value for money. All this was delivered on time and on budget.”