The FCA is monitoring Google’s price comparison service amid concerns the search engine giant is using anti-competitive measures against rival comparison sites.
The Telegraph reports the regulator has taken an interest in Google as part of a wider review of the price comparison industry.
In November, the FCA launched a thematic review into price comparison sites selling general insurance products.
The review is looking at whether websites’ focus on price means consumers are failing to get the best deal for their needs, and the findings are due to be published this autumn.
Google runs comparison services for car and travel insurance, credit cards, mortgages and bank accounts in the UK following its acquisition of BeatThatQuote.com in 2011.
According to the Telegraph, major comparison sites have become increasingly worried that Google’s own services have undue prominence in search results.
As a result of an EU competition investigation, Google has offered to change the way it displays search results to give alternative providers greater prominence. However, complainants have become frustrated with the pace of change and believe the FCA could act more quickly.
Google and the FCA declined to comment.