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David Shelton’s business tips: Planning a marketing campaign

It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]

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Aegon UK managing director David Macmillan to exit

Aegon UK managing director David Macmillan is set to leave his role in the summer to join the firm’s US business, Money Marketing can reveal. Macmillan, who is also chief marketing officer at the provider, will join Transamerica later this year to become chief customer experience officer. An Aegon spokesman says: “David Macmillan has been promoted to […]

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Martin Bamford: A better way of FSCS funding

“It’s all wrong”. This running joke at our office is based on a regularly occurring statement made by a former financial planner who would often exclaim everything was incorrect with a piece of work. When overreactions and blame are your speciality, it is easy to turn a drama into a crisis. But as I look […]

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