F&C Investments is rebranding its UK retail range to Thames River following the merger of the two companies.
The company will retain the F&C brand for the UK institutional side and switch to F&C Thames River in the rest of Europe.
F&C director of corporate affairs Jason Hollands says the Thames River brand was chosen for the retail range due to its strong reputation in the wealth management industry. Thames has built a strong presence in the mass-affluent IFA market through its Thames River Multi-Capital business, headed by managers Gary Potter and Rob Burdett.
F&C is known for areas such as ethical investing, sterling equities and fixed income, while Thames River has a bigger presence in alternatives and international investments.
Hollands says: “The deal enables us to bring together the heritage, institutional and investment trust strengths of F&C Investments with the dynamism and boutique culture of Thames River.”
Hargreaves Lansdown senior analyst Meera Patel says: “It is a surprise as traditionally the bigger brand in the retail sector would stay.
“Thames River is a fantastic outfit but it has built its reputation largely in the hedge fund area.”