Money Marketing revealed earlier this month that Goddard will step down from her current role at Aifa in July, after 10 years at the trade body.
Goddard began working for the IFA Association in 1997, concentrating on the pension review, before it became Aifa.
She worked as Aifa director of policy and technical services before becoming deputy director general when Cummings became director general. Goddard began her career in the pension team at Norwich Union before qualifying as an IFA.
The CII refused to comment on the appointment.
Highclere Financial Services partner Alan Lakey says he hopes Goddard will bring a degree of reality to the CII.
He says: “People on the ground have a view of the CII as being slightly elitist. As Fay is clearly aware of the realities for the average adviser she might be able to bring a breath of fresh air to a rather stuffy environment.”
CBK principal Peter Chadborn says he believes Goddard is an ideal candidate to help lead the drive towards higher qualifications.
He says: “She has certainly done a good job at Aifa and is a well respected figure. Someone like Fay can demonstrate that she’s got a real understanding of IFAs’ needs and concerns.”