The appointment, as tipped by Money Marketing yesterday, will be effective in July.
Goddard resigned from her post as deputy director general at Aifa last month.
The PFS says Goddard has spent much of her career shaping the views and influencing the way the financial adviser role has changed and has a vast technical knowledge of how small IFA businesses work.
PFS president Robert Reid says: “I am delighted that someone of Fay’s calibre within the financial adviser community has decided to join the PFS. I look forward to working with her in the final months of my presidency.”
CII Group chief executive Sandy Scott says Goddard is a “champion of professionalism” and understands the needs of the smaller independent adviser.
He says: “At this important stage in the CII Group’s ever changing role within the sector, Fay will help guide the membership and meet all challenges it faces over the coming months during the next stage of the RDR process.”
Goddard says: “The Retail Distribution Review presents those working in the personal finance sector with a terrific opportunity to distinguish themselves as true professionals. It will also present challenges and I am thrilled to be heading the largest professional body for advisers at this crucial time.”
Aifa director general Chris Cummings says: “I am certain that all Aifa members will join me in thanking Fay for the contribution she has made to the IFA profession over the last decade. We wish her all the best in her future career.”