The Family Assurance Group is appointing Miles Bingham as head of marketing. Bingham's new role will focus on opportunities now open to the Friendly Society following the relaxation of polarisation rules under phase one of the FSA review.
Bingham is leading a marketing team focused on streamlining the sales process, and building new partnerships for distribution.
He was previously at Abbey National as head of mortgage marketing and also had a variety of roles with HSBC.
Bingham says: “The key to future growth is effective distribution and operating in a low margin structure environment. We're going through a radical phase of depolarisation which will shake things up but also presents Family with great opportunities.