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Family Assurance Group appoints Bingham

The Family Assurance Group is appointing Miles Bingham as head of marketing. Bingham&#39s new role will focus on opportunities now open to the Friendly Society following the relaxation of polarisation rules under phase one of the FSA review.

Bingham is leading a marketing team focused on streamlining the sales process, and building new partnerships for distribution.

He was previously at Abbey National as head of mortgage marketing and also had a variety of roles with HSBC.

Bingham says: “The key to future growth is effective distribution and operating in a low margin structure environment. We&#39re going through a radical phase of depolarisation which will shake things up but also presents Family with great opportunities.

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