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Eye-fa offers web deal

Eye-fa, a new IFA dedicated web directory, has been set up with the aim of enabling advisers to complete all their business transactions online.

The site, www.eye-fa.co.uk, aims to help IFAs take advantage of the increasing number of facilities for intermediaries available online and aims to have most product providers signed up by the end of the month.

The team of IFAs behind the website says it set up Eye-fa after finding that although there was a great deal of potential for doing business online through product provider websites, IFAs were put off using these facilities.

The team claims to have pinpointed a number of barriers facing IFAs trying to use extranets, particularly confusion over website addresses and the problems associated with having to remember lots of different user names and passwords for different sites.

The Eye-fa site consists of of various sections covering links to providers, research companies, recruitment agencies, networks, the FSA and mortgage lenders.

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