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Experian offers information on 12m consumers

Experian is to provide financial companies with detailed lifestyle information on 12m individuals to help them market their products more effectively.


The information services company says its &#39UK Population Source&#39 will provide financial services marketers with all the customer information they need in a single source.


It is aiming to help financial services marketers profile, identify and communicate more profitably with consumers.


The database which cost more than £500,000 provides detailed lifestyle, demographic and financial information about 12m consumers including 6.2m savers and investors.

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