The product, which took three months to fine tune, offers unlimited cover for cancer, home nursing and private ambulance. The policyholder is also given unlimited cover for manipulative treatment, out/in-patient treatment and day-patient treatment.
It also offers a 10 per cent discount for those with a BMI below 25, a 10 per cent discount for non-smokers and the option of making co-payments to help reduce premiums.
Exeter sales and marketing director Richard Wyatt-Haines says the launch is part of the provider’s plans to deliver “simplicity, transparency and comprehensive cover” to the market place.
He says: “The simplicity of HCfM ensures it cuts through a lot of confusion and complexity currently associated with private medical insurance. We believe in being upfront about what is and is not covered so people have the reassurance that what they are buying will work for them when they come to claim.”