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Exchange revamps website builder

The Exchange is offering an updated version of its website building tool and a comparative quote service which IFAs can plug in to their own websites.

The service will allow advisers to design their own company website, including a comparative quotations service which they will be able to show to clients.

The quote services are customised versions of The Exchange&#39s comparative quotation services and cover term insurance, critical-illness cover, mortgage protection, mortgages and equity release.

The Exchange says a company website offers IFAs a new opportunity to increase brand awareness and offer clients further information if they want to follow up on a product.

Managing director David Child says: “Our own independent research shows that around 45 per cent of IFAs do not have a website. By updating our website building service in line with the needs of IFAs, we hope we can help address this.

Websites are set to be a key sales tool for IFAs in the future, especially if we see the introduction of simpler products that can be sold using guided self-help.”

Roberts Clark partner Ashley Clark says: “If it is a cheap proposition, then it is a fant-astic idea for advisers with an existing client base looking to provide information for those clients but in terms of attracting search engine traffic, templated sites just will not be able to compete with bigger online players.”

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