The FSA has appointed former Which? consumer champion Julian Edwards to the new role of consumer senior adviser.
The regulator says it established the role to help deliver better outcomes for consumers through “intensive supervision and rigorous risk assessment”.
The aim is to also strengthen the FSA’s understanding of consumer issues.
Edwards, who took up the role on January 1, has more than 30 years’ experience working for various consumer organisations.
He spent nearly 20 years at the Consumers’ Association, now Which?, in a variety of roles and was director general of Consumer International, the global federation of consumer organisations, between 1996 and 2005.
FSA chief executive Hector Sants says: “I am delighted to announce Julian’s appointment as a senior adviser to the FSA. He has considerable experience to bring to bear on the key issues that we face.
“Through intensive regulation, we are focusing our skills and insight into not just taking action when we find failures but proactively identifying and addressing issues that have the potential to harm consumers. This is a step change in approach and Julian will have an invaluable role in ensuring that we have the ability to achieve this.”