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Ex-Portman marcomm chief Farr joins AMI

The Association of Mortgage Intermediaries has appointed former Portman head of marketing communications Richard Farr as its new director.

Farr will be responsible for the management and day-today running of the AMI. He will report directly to director general Chris Cummings and starts in his role this month.

Cummings says: “Richard is joining us at a critical time for AMI members. The burden of regulation has never been heavier and yet we see further proposals for more regulation. The mortgage intermediary community must unite around a strong, focused trade body to address the issues of adviser recruitment, increasing professional standards and protecting our industry’s reputation.”

Farr says: “I am very excited to have the opportunity to represent AMI members in the regulatory and business environment. I see my main priorities as reducing the costs of regulation, attracting new people to the industry and helping members grow more profit-able businesses.”

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