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Ex-police squad offers to solve IFA cold cases

A firm of 300 ex-police officers is offering its services to IFAs to increase lead conversion rates and chase up paperwork from providers and clients.

BNH Associates, which has specialised in the personal injury sector, says the IFA market is a key area of expansion.

Director Paul Bedwell says the firm’s field team of 300 is made up 95 per cent of police officers who can help troubleshoot problems such as paperwork going cold.

He says BNHA staff will help explain paperwork to customers and ensure that customers understand procedures, acting as an agent of the adviser firm. He says conversion rates have gone up by 40 per cent for some firms.

Bedwell says: “Our field representatives’ team is made up of experienced, retired police officers, who are all retrained. This is backed by a dedicated office-based IT and administration fac-ility, ensuring smooth communication between the field and the end-client.

“Our offering is simple and the results can be quite startling. What we aim to do is turn around the conversion of sales leads quicker, improving customer service and making sure your customer leads do not go cold.”


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