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Ex-Misys IFA director Wright is joining EMX

Former Misys IFA Services networks director Max Wright is joining EMX as head of sales and marketing.

Wright, who was also marketing director at Misys, will be responsible for communicating the benefits of new improvements to the EMX electronic message exchange service due to be brought to the market in the coming months which aims to increase the number of intermediaries using the system.

EMX chief executive Phil Wise says: “Since my arrival last year, we have had a number of interim sales appointments to maintain our profile in the market as we were working through a series of major improvements to the services. This is the right time to bring in a high-quality sales professional who can communicate the value of those changes to our target market.”

Wright says: “The changes facing intermediaries and providers following the announcements on depolarisation present businesses like EMX with huge growth opportunities. Given the changes that EMX is introducing this year, automated settlement, reconciliation and Isa trading, and with over 60 per cent of the fund management industry subscribing to EMX, the service is moving from &#39nice to have&#39 to &#39must have&#39.”

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