After eight years at Lifesearch, Carr will join Pru in late Sep- tember as director of protection development. He was involved in a furious war of words with Pru in 2003 after it raised criticalillness rates and removed guarantees retrospectively on pipeline business. Lifesearch threatened legal action and its internal research said 93 per cent of clients would never use Pru again. At the time, Carr said: “The public is fed up with insurers moving the goalposts. Anyone who is aware of what the Pru has done will think twice about using it again.”
Carr says the conflict is irrelevant as PruProtect is a new company with new people.
Lifesearch managing director Tom Baigrie says although Carr has decided to “cross the floor”, he is taking a rare opportunity. He says: “Lifesearch is sorry to see Kevin go but we expect he will accelerate the current pleasing trend of provider innovation in his new role.”