Online simplified advice firm Wealth Horizon has set out its charging structure which includes a 0.25 per cent initial advice charge.
The firm, run by former Ashcourt Rowan Financial Planning chief executive Chris Williams will also charge a further 0.5 per cent ongoing charge for portfolio rebalancing.
The proposition is powered by Parmenion, which charges a separate fee, typically around 0.5 per cent depending on investment selection.
Wealth Horizon chief executive Chris Williams says: “Our proposition has been built around the importance of making advice more accessible and affordable to those who feel alienated because they are unwilling or unable to pay high fees associated with traditional advice.
“The RDR left a hole in the market and many people have been left without access to advice. The advice gap exists because there was never a service that satisfied the needs of every investor. There is now.”