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Ethical way is realistic

I was encouraged to read Patrick Connolly is seriously considering investing ethically (Money Marketing, August 11).

His worries are about performance and investment risk which have been concerns for potential ethical investors since I remember.

What the potential ethical investment client needs is a motivated adviser who is convinced that ethical and socially responsible investment is a serious option. The suggestion that “people are more worried about their profits than their principles” is interesting.

Whenever I go through our ethical preferences questionnaire with clients and explain what each question means, 90 per cent say their conscience is more important than profit.

There may be only about 60 ethical and socially responsible funds available but it is not hard to put together a low or medium-risk portfolio for clients offering income and/or growth while investing according to their beliefs.

As for performance, the key is timing and most of my clients are pleased with their portfolios because I have held their hands on the rollercoaster in recent years.

So, Patrick Connolly start putting your money where your morals are and your conviction will win your clients over, that ethical and socially responsible investment is a realistic option.

Jeremy NewbeginDirector, The Ethical PartnershipSouthampton

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