Three quarter of adults want an ethical pension as long as it does not affect their investment return, according to a survey by market researchers NOP Solutions.
In cases where investment return would be adversely affected, 39 per cent still agreed with an ethical policy.
The survey conducted on behalf of the Ethical Investment Research Service by NOP, found that of the 493 adults questioned, 77 per cent said their pension should operate on an ethical basis.
This compares to 32 per cent who said that their pension fund should merely concentrate on financial returns.
The survey found women to be the most ethically oriented. They are least likely agree that their pension fund should concentrate on returns alone ignoring ethical issues.