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Ethical issues: Ranked below performance

Ethical investors believe a fund manager&#39s track record is more important than their investment strategy, according to a survey.

Research by online fund information source TrustNet shows the top three reasons for investing in an ethical fund relate to the performance and cost to the investor.

The ethical investment strategy was ranked only fourth by the 1,750 users who took part in the survey, with brand or provider name considered least important.

Sales and marketing director James Jones says: “Having made the decision to invest in ethical funds, investors become less concerned about the comfort factor and more concerned about the hard facts.”

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