The newly merged organisation, made up of EquityCare and Better Retirement’s domiciliary care business will operate under the EquityCare brand. The new firm will offer both financial advice with regard to care home fee planning as well as using equity release to fund care at home.
Better Retirement will continue to operate in the retirement planning space independently.
EquityCare was launched during 2009 offering equity release and investment together with access to legal advice. Better Retirement, also established in 2009, started as an equity release specialist before moving into the paying for care at home sector.
Better Retirement’s Tim Eadon and Keith Thompson take up roles within the newly merged business as business development director and equity release director respectively.
EquityCare’s chief executive Barbara Davies says: “This is a tremendous opportunity going forward because, as well as strengthening our care proposition, the merger is a meeting of minds and aims and we look forward to working together to help shape a better care proposition for those in this country who are either in care now or approaching care in the future”.
Better Retirement director Tim Eadon says: “We are very proud to be two of the only chartered firms advising in this sector. Professionalism, integrity and a desire to address the inequities prevalent in the care market are key to us both. The synergies were too obvious to ignore and it is an excellent marriage of our capabilities.”