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Equity release initiative to challenge Key

Equity Advice has cautiously welcomed todays announcement by Key Retirement Solutions that they are to launch Lifetime Advisory Services.

EA has launched its own centre of excellence to help train advisers this week. Its parent, the Equity Release Advisory Service, also runs a franchise proposition for brokers looking to enter the market.

EA managing director Stuart Wilson says: Key has been an innovator in the market. However, this is targeted at advisers currently writing business in this arena at a level of 3 cases per month and although the training courses are welcome to raise the standards, we felt that that this service compliments our franchise proposition that is now available to attract new advisers in who want total support and training.

We look forward to seeing the detail of this proposal from Key and broadly welcome fresh new ideas that can be part of the drive to attract and retain many more professionals in this dynamic sector.

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