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Equity Isa boom

Equity Isa sales topped £660m in October, for the first time beating Pep figures, according to research by the Association of Unit Trusts and Investment Funds.


Last year for October Pep sales totalled £630m.


About 42 per cent of the sales came from tied agents and sales forces while IFAs took 39 per cent of the business. Direct sellers took 18 per cent.

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