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Equity analysts say industry unprepared for euro costs

UK equity analysts are warning that in the short term some industries face substantial costs and damage to their margins because of the euro.


A Deloitte Consulting survey conducted by MORI found that 80 per cent of UK analysts expect the euro&#39s introduction to involve substantial costs to companies and 77 per cent believe it will damage profit margins in some industries.


The survey found that 45 per cent of analysts do not think the euro will lead to greater choice for consumers and 32 per cent do not think it will make goods cheaper.


It also found that 85 per cent believe companies have not prepared for the pricing policy changes the euro is going to cause and 72 per cent believe companies are not prepared for the IT issues the euro will create.

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